Arab Bank has recently provided its support to the campaign launched by the Crown Prince Foundation (CPF) during the Holy Month of Ramadan. The initiative comes as part of CPF’s “Campaigns and Humanitarian Responses” Program , which falls under its sustainable community development efforts.

The initiative aims to provide financial aid to underprivileged families in various governorates across the Kingdom, particularly those in remote and less fortunate areas. It was launched during Ramadan to provide families with their basic food needs and alleviate their financial burdens.

This year, Arab Bank’s support entailed JOD 60 vouchers issued by the Military Consumer Establishment and distributed to a number of beneficiary families, offering them the flexibility to purchase their own food needs. Eligible families were selected in advance based on criteria points set in collaboration with the National Aid Fund, with priority given to those on waiting lists and to families who have not yet received support.

Since its inception, Arab Bank’s social responsibility program “Together” aims to serve the community in areas related to education, health, environmental protection poverty alleviation, orphan support, and women empowerment to contribute to achieving sustainable social, economic, and environmental development.

Arab Bank continued its support to the Ramadan initiative organized by the Children’s Museum Jordan as part of its “Community Connections” program, sponsored mainly by Arab Bank since 2014. 

This year, the program highlighted Ramadan values and concepts to reinforce the profound meanings and positive behaviors of this holy month. It also featured a range of engaging activities that combined learning and play, including the story-time session by the storyteller Nu’man, and the "Lantern Parade," where the kids crafted their own lanterns and joined the museum’s “Mesaharati” on his tour through the exhibition hall. Additionally, the art activity introduced children to various drawing techniques, enhancing their motor and artistic skills, while the “Ramadan Games” activity introduced them to symbols of the  holy month through a variety of interactive games and challenges, along with many more Ramadan-related activities.

Arab Bank has also sponsored a charity Iftar for orphaned children as part of the Ramadan Iftar events hosted annually by the museum. Arab Bank employees accompanied the children on a tour around the museum, which included interactive learning activities and a scientific show titled "Gas, Liquid, Solid," where children learned about the three states of matter. At the end of the tour, the bank’s employees distributed gifts to the children in a joyful and festive atmosphere.

Arab Bank’s support comes as part of its social responsibility program, which focuses on a variety of areas including education. The bank is the main sponsor of the Museum’s “Community Connections” program, which includes a variety of interactive initiatives and activities that focus on vital topics and special occasions that interest children and the family alike.

The Children’s Museum Jordan is a non-profit educational organization established by Her Majesty Queen Rania Al Abdullah in 2007. Located in Al Hussein Public Park, the Museum has over 190 interactive indoor and outdoor exhibits and learning facilities that include a library, an art studio, a laboratory, and a secret garden. It offers educational programs and celebrations around the year.

 

In collaboration with the Jordan River Foundation (JRF), Arab Bank has recently hosted a Ramadan Iftar for 100 children at the JRF’s Queen Rania Family and Child Center. This comes as part of the JRF’s initiatives directed at family and child protection.

A group of 28 Arab Bank employees and their families volunteered in this initiative, which entailed several interactive arts and sports activities to increase children’s awareness around key concepts related to child protection. This included the “Small House” program, the “Salhouf” puppet show, and many other activities. Iftar meals were also provided for the children and the bank’s employees catered by the women of Al-Karma Kitchen, owned by the JRF.

The Jordan River Foundation established the Queen Rania Center for Family and Child in 2005 with the aim of enhancing social, economic, educational, and environmental areas related to child wellbeing. The center adopts a holistic model of services that aims to integrate cultural, societal and familial aspects to secure financial support for children and their protection in partnership with the local communities and JRF partners.

It is worth mentioning that Arab Bank has taken an active role in the community by adopting a comprehensive strategic approach and collaborating with several NGOs to achieve sustainable economic, social, and environmental development. “Together”, Arab Bank’s corporate social responsibility program is a multi-faceted program that works on improving and developing different aspects of the community. Through a variety of initiatives and activities, the program aims to serve the community in areas related to health, poverty alleviation, environmental protection, education, orphan support, and women empowerment.

 

 

As part of its social responsibility program “Together”, and in collaboration with Tkiyet Um Ali (TUA), Arab Bank participated in several volunteering programs during Ramadan with the aim of supporting underprivileged families in Kingdom.

The bank sponsored a day of  "Mawae’d al-Rahman" program organized by TUA at its headquarters in  Al-Mahatta area in Amman, where the bank’s volunteers prepared and served Iftar meals to nearly 5,000 fasting individuals.

Additionally, the bank’s volunteers participated in several initiatives with Tkiyet Um Ali, including packing and distributing food parcels to needy families across different governorates, preparing hot meals in TUA’s kitchens, and delivering Iftar meals to beneficiary families in Amman.

Tkiyet Um Ali provides monthly sustainable food support to underprivileged families living in extreme poverty in all provinces and governorates across the Kingdom. The families receive monthly food parcels, which fulfill the needs of a family for the entire month.

It is worth mentioning that Arab Bank has taken an active role in the community by adopting a comprehensive strategic approach and collaborating with several NGOs to achieve sustainable economic, social, and environmental development. “Together”, Arab Bank’s corporate social responsibility program is a multi-faceted program that works on improving and developing different aspects of the community. Through a variety of initiatives and activities, the program aims to serve the community in areas related to health, poverty alleviation, environmental protection, education, orphan support, and women empowerment.

Arab Bank recently supported “Draw a Smile” initiative; an annual event organized by Haya Cultural Center during Ramadan. The initiative featured a diverse range of cultural, artistic, and recreational activities within a joyful, family-friendly Ramadan Iftar setting, aiming to bring smiles to the faces of underprivileged children across various governorates in the Kingdom.

The bank's support for this initiative comes as part of its social responsibility program, which focuses on a variety of areas that align with the values of citizenship and social responsibility. A team of Arab Bank volunteers participated in organizing the Iftar event for more than 100 children. The event featured activities such as a film screening at the planetarium, a theatrical performance, Telematch games, a storyteller performance, a train ride, and a Musaharati show. The bank’s volunteers also distributed gifts and toys to the children in a joyful atmosphere.

On this occasion, Ms. Reem Al-Adwan, Executive Director of Haya Cultural Center, expressed her gratitude to Arab Bank for supporting this initiative which allowed children to explore a variety of activities offered by the center. She emphasized that this support aligns with Haya Cultural Center’s mission of promoting cultural and artistic activities and developing children’s capabilities across the Kingdom, including children from NGOs and those with disabilities.

Established in 1976, Haya Cultural Center is the first non-profit cultural institution dedicated to enhancing children's abilities and skills in various cultural, academic, educational, and social aspects, fostering creativity, and honing talents.

It is worth mentioning that Arab Bank has taken an active role in the community by adopting a comprehensive strategic approach and collaborating with several NGOs to achieve sustainable economic, social, and environmental development. “Together”, Arab Bank’s corporate social responsibility program is a multi-faceted program that works on improving and developing different aspects of the community. Through a variety of initiatives and activities, the program aims to serve the community in areas related to health, poverty alleviation, environmental protection, education, orphan support, and women empowerment.

Arab Bank has unveiled its refreshed brand identity, a bold step forward that reflects its enduring legacy and ambitious vision as a leading financial institution in the MENA region.

The revitalized brand identity embodies Arab Bank’s commitment to innovation and growth, building on its extensive network, client trust, renowned legacy, and deep expertise in the region across the various sectors. The bank’s main strategic pillars focus on leveraging its regional and global network, expanding its core business, capitalizing on new growth opportunities across diverse sectors and markets, and driving its digital transformation and innovation agenda forward.

Inspired by its rich legacy dating back to 1930, the refreshed brand identity features a simpler, bolder, and digitally-focused design, broadening its appeal to connect with diverse audiences, particularly younger generations. This evolution reaffirms Arab Bank's position as a modern, dynamic, and digitally empowered institution, ready to meet the evolving needs of its customers across industries and regions in a constantly evolving world.

The newly refreshed logo features a single, continuous line, symbolizing both the bank's 9-decade legacy of success and its unwavering commitment to continuity and its forward-looking approach. It also incorporates the 3 iconic circles that have distinguished the bank’s identity since inception, representing the customers, partners, and communities the institution serves across its extensive network. These memorable elements emphasize the bank’s global reach and interconnectedness. At the heart of the bank's brand identity remains its name - “Arab Bank,” which embodies its deep connection to its rich history, culture, heritage, values, and sense of belonging. The Arab world continues to be the primary focus of the bank and the foundation of its growth and expansion strategy, supported by its network of branches across Arab countries and the integrated services it offers to clients in the region and beyond. Additionally, Arab Bank’s refreshed brand identity retains blue as its primary color—a signature feature of the bank’s visual identity for decades—carrying strong equity and serving as a timeless representation of the Arab Bank brand.  

Parallel to its refreshed brand identity, Arab Bank's tagline has evolved from "Success is a Journey" to "Beginnings never end." This transition represents a natural evolution, signaling a new chapter in the bank's enduring legacy of resilience and achievement. The new tagline embodies a spirit of perpetual progress, fueling success, driving growth, and inspiring continuous transformation.

The new tagline revolves around the concept of endless new beginnings, where every achievement marks the start of a new goal. It reflects the bank’s belief in the ongoing journey of progress and evolution across all the services it provides—and will continue to provide—to its clients across diverse sectors. “Beginnings never end” also underscores the bank's commitment to empowering its clients to achieve their ambitions and celebrating their accomplishments as stepping stones to future successes, while navigating challenges and exploring growth opportunities. This philosophy stands as a testament to a shared journey of continuous growth and dynamism, undertaken alongside the bank’s clients, partners, and communities, as they strive for even greater achievements.

The new vision, commitments, and refreshed visual brand identity are a direct reflection of the bank’s core philosophy, which is built on two powerful words: "Connected Beyond". This philosophy draws on the bank’s rich heritage as a bridge for the Arab world, connecting individuals, communities, and businesses across the region and beyond, while also celebrating the personal bonds it has formed with generations of customers and partners.

It's worth noting that Arab Bank Group achieved strong results for the financial year ending December 31, 2024, with a record net profit of USD 1 billion, reflecting a robust 21% growth in net income after tax, amounting to USD 1,007.1 million compared to USD 829.6 million in 2023. The Group’s equity position also remained strong, standing at USD 12.1 billion at year-end, further underscoring its financial stability and resilience. The impressive results were driven by growth across various business segments and geographic markets. Operating profit increased by 7% to reach approximately USD 2 billion.

Arab Bank has one of the largest global Arab banking networks with over 600 branches, and it offers a wide range of banking products, services, and solutions designed to meet the needs of individuals, corporations, as well as financial institutions across the region and beyond. Arab Bank’s extensive network covers key financial markets and centers such as London, Singapore, Shanghai, Geneva, Paris, Sydney, Dubai, and Bahrain.

Arab Bank and ATICO Fakhreldin Group have recently renewed their cooperation agreement, introducing additional benefits to enhance their loyalty and rewards programs, “Arabi Points” and “ATICO Jewels”. This collaboration comes as part of their constant efforts to provide valuable offers that meet customers’ evolving needs and lifestyle. The agreement was signed by Mr. Yaqoub Matouk, Head of Consumer Banking at Arab Bank – Jordan, and Mr. Azzam Fakhriddin, Chief Operating Officer of ATICO Fakhreldin Group.

Through this agreement, Arab Bank cardholders will enjoy several exclusive benefits when paying with their credit cards at any of ATICO Fakhreldin Group restaurant or facilities. Customers will receive additional value on their "Arabi Points" when redeeming them for " ATICO Jewels " through the "Arabi Mobile" app. Both ATICO Fakhreldin Group and Arab Bank Loyalty Programs will be connected allowing customers to exchange their bank points for ATICO Jewels and use them at any of their restaurants or outlets.

Arab Bank will also have a visible presence at ATICO Fakhreldin Group events, further enhancing customer engagement and providing exclusive benefits and promotions at these locations.

Commenting on the agreement, Mr. Yacoub Matouk, Head of Consumer Banking at Arab Bank, Jordan, said: “We continuously seek to reinforce our programs’ offering in line with our customers’ diverse needs and lifestyle.” He added: “Our collaboration with ATICO Fakhreldin Group provides a great opportunity for our customers to benefit from their reward points within "Arabi Points" program and instantly exchange them at any of ATICO Fakhreldin Group outlets.” 

Mr. Azzam Fakhriddin, Chief Operating Officer of ATICO Fakhreldin Group, stated: "Such agreements solidify the group's leading role in improving hospitality services and enhancing the “ATICO Jewels” loyalty program. This aligns with our customers' desires, giving them added value and maximizing their benefits. We achieve this through diverse and modern methods that support our strategic objectives."

It is worth mentioning that “Arabi Points” is Arab Bank’s customer relationship-based loyalty program that grants customers reward points based on their daily interactions with Arab Bank and enables them to redeem the points for cash or free vouchers that can be used at a wide network of merchants, in addition to the ability to use the reward points to pay via “Arabi MobiCash” app.

The “ATICO Jewels” program is the loyalty program for ATICO Fakhreldin Group, through which customers are rewarded with points when visiting any of the outlets and facilities or when using ATICO app. These rewards can be redeemed for payment and provide access to exclusive privileges and offers from ATICO Fakhreldin Group.

Arab Bank Group achieved strong results for the financial year ending December 31, 2024, with a record net profit of USD 1 billion, reflecting a robust 21% growth in net income after tax, amounting to USD 1,007.1 million compared to USD 829.6 million in 2023. Based on this record performance, the Board of Directors has recommended to the shareholders the distribution of 40% cash dividends.

The impressive results were driven by growth across various business segments and geographic markets. Operating profit increased by 7% to reach approximately USD 2 billion. At constant currency, total assets grew by 6% to USD 71.2 billion, loans increased by 6% to USD 38.3 billion, and customer deposits rose by 5% to USD 52.2 billion.

The Group’s equity position also remained strong, standing at USD 12.1 billion at year-end, further underscoring its financial stability and resilience.

Mr. Sabih Masri, Chairman of Arab Bank, commented that the outstanding results achieved by the Group during the year 2024 reflect its successful execution of its strategy, delivered by its resilient business model. He also noted that the bank’s record net operating profit is a clear testament to its strong growth momentum across several markets, specially in the GCC region and international markets. Mr. Masri stated that the bank continued to implement its ESG strategy, embedding environmental, social and governance components within its operations across various areas.

Regarding the Group's expansion and growth strategy, Mr. Masri mentioned that the bank was recently granted final banking license to operate in the Republic of Iraq through its subsidiary, Arab Bank Iraq; which will commence operations at the beginning of 2025. Mr. Masri also underscored the Group’s constant focus on enhancing wealth management and private banking services highlighting the expected merger between Gonet – part of Arab Bank Switzerland - with Swiss ONE Bank.

Ms. Randa Sadik, Chief Executive Officer, stated that Arab Bank delivered strong results during the year 2024, driven by well diversified growth in core banking income across several segments and markets. The Group achieved sustainable growth in net operating profit driven by both interest and non-interest income contribution as a result of revenue diversification, growth in lending and efficient management of liquidity and funding sources, benefiting from its presence in the GCC and international markets.

Ms. Sadik added that the Group’s liquidity and asset quality remain solid where loan-to-deposit ratio stood at 73% and credit provisions held against non-performing loans continue to exceed 100%. Arab Bank Group maintains a strong capital base that is predominantly composed of common equity with a capital adequacy ratio of 17.2%

Regarding the Group's digital transformation strategy, Ms. Sadik stressed that the Group is focused on enhancing operational efficiency by deploying digital technologies and artificial intelligence tools within an institutional framework across all business units, while continuing to implement its digital strategy to provide digital banking services that meet the aspirations and financial needs of its customers. As part of Arab Bank Group’s digital transformation growth strategy, ACABES, the bank's Financial Technology and development arm, recently launched OMNIFY, an advanced digital banking solutions platform (Banking-as-a-Service) that enables companies to provide banking services and financial solutions to their customers.

Arab Bank was named “Bank of the Year 2024 in the Middle East” by the London-based “The Banker” Magazine for the second consecutive year. The bank has also received the “Best Bank in the Middle East Award for 2024” from New York-based Global Finance publication, for the ninth consecutive year. This is in addition to receiving several significant recognitions and awards from various reputed international and regional parties.

The bank’s 2024 financial statements are subject to the approval of the Central Bank of Jordan.

As part of the ongoing collaboration between Arab Bank and Tkiyet Um Ali (TUA), the bank continued to support Tkiyet Um Ali’s efforts towards alleviating poverty’s impact on underprivileged families in the Kingdom. The collaboration covers various programs launched by TUA’s benefiting families living below the food poverty line across different governorates in the Kingdom.

As part of the ongoing collaboration, Arab Bank’s employees participated in assessment field visits to help TUA’s social research team during their visits to underprivileged families, evaluating their living conditions and circumstances. The visits are part of the assessment process to identify and select eligible families to benefit from TUA’s programs.

Tkiyet Um Ali provides monthly sustainable food support to 20,000 underprivileged families living in extreme poverty in all provinces and governorates across the Kingdom. The families receive monthly parcels containing 20 food items that include all the basic nutritional elements, which fulfill the needs of a family for the entire month.

It is worth mentioning that Arab Bank’s social responsibility program “Together” has been supporting community initiatives since its launch. The program also allows customers to donate to several NGOs through Arab Bank’s electronic channels that include ATMs, internet banking as well as “Together” Platinum Credit Card.

Arab Bank recently launched a special promotional campaign for Al-Nashama Visa credit card, specifically designed to support the national football team (Al-Nashama). This campaign comes as part of the strategic partnership between Arab Bank and the Jordan Football Association, demonstrating the bank’s steadfast commitment to supporting Jordanian sports and empowering youth.

The campaign offers customers the chance to win valuable prizes. The first 50 customers who issue Al-Nashama Visa credit card will receive the official national team jersey. Additionally, all customers who acquire the card will be entered into a draw to win one of five 65-inch Samsung TVs.

It is worth noting that Arab Bank is the main sponsor of all national teams, including men's and women's teams, “Al-Nashama” and “Al-Nashmiyat” respectively. The sponsorship also encompasses national teams across all age groups, Football for Schools, and local professional competitions.

Arab Bank was awarded “Best Embedded Finance Solution for the Year of 2024” by Global Finance, a New York-based international publication. This recognition, part of the 11th annual Innovators Awards, was presented to Arab Bank in the "Corporate Banking Innovations" category for Omnify platform launched by ACABES for Financial Technology, Arab Bank’s technological arm. Omnify is considered a pioneering solution in delivering innovative digital banking in the kingdom. It offers a comprehensive suite of services (banking-as-a-service) for companies in selected markets in MENA region, leveraging close collaboration with Arab Bank and its extensive regional network.

This global recognition was made by the editors of Global Finance along with a panel of judges who selected winners after extensive consultations, and based on a specific set of criteria related to specific innovations and describing the culture or process by which they support breakthrough thinking and new solutions, industry firsts.  Selection criteria included four categories of innovation: Product Innovation, Process Innovation, Marketing Innovation, and Organizational Innovation.

Omnify platform allows partner companies to offer embedded financial products for their own customers by consuming banking APIs from Arab Bank and beyond, helping them to expand their value proposition to their customers and increase customer loyalty.  The platform’s key benefits include easy and efficient customized products reflecting the client’s brand identity, equipping companies with the necessary infrastructure to provide this service through continuous technical support and tools for building propositions ranging from accounts opening, to providing loyalty programs, payment options, card issuance, and more.

It's worth nothing that The Banker Magazine, owned by the Financial Times and based in London, named Arab Bank as “Bank of the Year in the Middle East for 2024”. Arab Bank also received the “Best Bank in the Middle East 2024” award by New York-based international publication “Global Finance” for the ninth consecutive year, in addition to 24 local and regional awards in recognition of its corporate and consumer digital banking services in Jordan and across Middle East markets.  

Arab Bank recently supported the “Litazho Madarsna” school play areas renovation campaign, implemented by the Crown Prince Foundation as part of its Humanitarian Campaigns and Responses program, which falls under the Sustainable Community Development pathway. This campaign aims to engage Jordanian youth in the maintenance and beautification of public schools across Jordan's governorates, fostering a sense of belonging and promoting the concept of volunteerism. The campaign also seeks to create a positive and sustainable impact by improving the school environment and developing play facilities in participating schools.

Arab Bank's support of this campaign comes in line with its commitment to supporting national initiatives aimed at developing the education sector as a cornerstone of sustainable development. The bank also aims to promote the values of teamwork and volunteerism among youth, encouraging them to actively participate in serving their community, in line with its CSR & Community Engagement strategy.

Through this campaign, the bank supported three schools in Amman, Irbid, and Wadi Musa, reaching approximately 2,700 students. A team of the bank’s employees volunteered to help in carrying out schools’ renovation activities, including planting, painting, and drawing murals to create a welcoming learning environment that positively reflects on students' academic performance.

It is worth noting that Arab Bank adopts a comprehensive and integrated strategy in terms of Sustainability that reflects the bank’s keenness to enhance its economic, social and environmental impact by working closely with various stakeholders to achieve sustainable development. Arab Bank’s social responsibility program “Together” is a key manifestation of this approach. It is a multi-faceted program that focuses on developing and growing various aspects of society through various initiatives and activities that contribute to serving several sectors, namely health, combating poverty, protecting the environment, education, supporting orphans and empowering women.

The Crown Prince Foundation was established in 2015 to embody the vision of His Royal Highness Crown Prince Al Hussein bin Abdullah II, on the necessity of providing opportunities to empower youth in Jordan. CPF aims to empower youth and develop their capabilities through programs that fall under three pathways: Economic Participation, Leadership and Sustainable Community Development. With a presence in 27 locations across Jordan, including offices in every governorate, the CPF works to achieve its mission nationwide.